FASHION/STRATEGY

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Performance: Tatiana Parfionova @ St. Petersburg Fashion Week (F/W 2019/20)

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Performance: Tatiana Parfionova @ St. Petersburg Fashion Week (F/W 2019/20)

Russia’s grand dame of fashion opened this season’s St. Petersburg Fashion Week with an exclusive performance. The impressing minimalist approach “Body & Soul” combined elements of Yoga culture with androgynous street style accents, all held in plain dark colors. As Parfionova explained in the interview session afterwards, colors do not matter – it is all about the emotions a piece raises, about expression and how to integrate it into one’s personal style.