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Review: U STORY @ St. Petersburg Fashion Week (F/W 2019/20)

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Review: U STORY @ St. Petersburg Fashion Week (F/W 2019/20)

The brand U STORY, already beloved by many fans for its stylish images and non-standard outfits, presented its new collection called “MONEY TALKS”. According to the creators, it was inspired by one of the most pressing topics of our time: money and its value. The brand tries to combine influences from two cities: the laconic synthesis of the conservatism of St. Petersburg and the high fashion attitude of Paris. Mostly, this approach succeeds, but sometimes it could still be more independent from the style of their role models Vetements, Off-White & Co.

Innovation: 3/5
Craftsmanship: 3/5
Presentation: 4/5